I chose to do it this way because for most people, 45 Minutes is enough to cover almost everything most people want, at least for those who have the pain tolerance for it. Its heart breaking to see someone pay top dollar for a full body and then have to give up half way. Those who cant hack it or need to break it into shorter sessions can mitigate losing their money this way a bit. They have more control over their sessions.

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The full body price includes a larger buffer between sessions to account for people who want a full body done, but need to take breaks and really really want every single square cm covered, this includes the bits that.. don't usually really have hair.

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But its more complicated than that. Even if pain tolerance were good, people come in different sizes, some are twice the size of others or more, things like skin tone will change our speed, but we only have the same amount of time to price.

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And to add one more layers of complexity, you have to account for the techs themselves moving as different speeds. Some of the peeps are very zap zap get in get out, others tend to move at a more chill, probably healthier pace.

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Through experience I learned that 45 mins is usually what makes people happiest, and I wanted to price around that to make sure that was affordable as possible. 

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I can't lower the price of the full body without the business losing a significant chunk of its income (that funds all the stuff we run at intentionally low margins to try to keep things as accessible as possible, including the reduced price on 45mins)

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So to bring the prices in line I would need to increase the prices of the 45 minutes, not lower it the full body. Or meet them somewhere in the middle. Both of which I haaate the idea of.

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But if your goal is to serve the most number of people, the most often that you can, while factoring in as many human elements as possible and not just "make as much money as possible". The choice becomes this kinda scuffed price model.

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Effectively it helps the majority of people at the expense of a small minority of larger, more sensitive people who need more time to finish their treatments anyway.

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The problem is kind of like, a marketting issue. I call it full body because I want the people who book it to have the assurance that what they're booking is a top to toe thorough full body. But a run on effect of that is people assume then that a shorter session must therefore not be enough to do a full body. (and tbf it wont be if you want the webbing of your toes and the like zapped.) 

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However, most people after their first session realise they can get away with 45 minutes.

Some like [Redacted] like to break the sessions up, which (although bad for the business) is good for the person and meets there needs, and It doesn't happen often enough to be a biiiiig problem.

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So instead

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I try to encourage my staff during consults to explain this to people something like,

"you pay the techs for their time, 45 minutes is a good long time, in the majority of cases its enough time to make the most number of people happy while keeping things accessible - but if you want absolute thoroughness, you aren't just paying for your own session, your paying for the buffer time that some people need and you get the guarantee that no part of you goes unzapped. I think you would be fine with a 45min session."

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I get that its still a bit shit for the individual to swallow, because its so expensive (although still comparable to other places, some of which don't include hands/feet/face in a full body despite their usual clients being on avergae.. much shorter). But if looking at it from the larger picture, this benefits way more people to do it this way.

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I liked it better than simply dividing the cost and the minutes and assuming it was equitable. It makes some sense in theory, but in practice it (would make more money for the business) but come at the cost of the whole reason for setting the project up.

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Idk, business is hard. Ethics is hard. There's a lot that goes into deciding these things. And I'm no marketing person and i have no formal business education or anything. I'm more of a compassionate dumbass idealist clinician who saw a niche. I just wanted to make a difference by creating something that gave trans people good jobs, while giving as many trans folk as possible a safe and affordable place to get zapped that wasn't trying to scam anyone.